Glossary
Amenity Kit
Definition: An amenity kit is a complimentary pouch or bag provided to business and first class passengers containing personal care items such as moisturiser, lip balm, eye mask, earplugs, socks, and often luxury brand toiletries.
Amenity kits are a hallmark of the premium flying experience. Business class kits typically include: facial moisturiser, lip balm, hand cream, eye mask, earplugs, socks, dental kit, and sometimes a comb or brush. First class kits are more elaborate, featuring luxury brand products, larger sizes, and premium pouches.
Airlines partner with luxury brands for their amenity kits, making them collectors’ items for some frequent flyers. Notable partnerships include: Emirates with Bvlgari, Qatar Airways with Diptyque and BRIC’S, Singapore Airlines with Lalique, and British Airways with The White Company.
The quality of amenity kits reflects the airline’s overall brand positioning. Premium carriers invest significantly in these kits as they create lasting impressions and social media content. Many airlines refresh their amenity kit designs and brand partnerships regularly, giving frequent travellers something new to look forward to.